A viral clip from his fight against Urijah Faber, where Tsarukyan accidentally fell in a spectacular manner, was a testament to the need for showmanship in the sport. While accidental, he acknowledges that such unusual moments capture attention and generate buzz, which is essential for building a fighter's profile.
Impact: Low. This incident, though unintentional, highlights the entertainment value inherent in MMA and how even unexpected moments can contribute to a fighter's marketability and public recognition.
In the source video, this keypoint occurs from 00:24:35 to 00:25:08.
Sources in support: Arman Tsarukyan (UFC Fighter)

