Tsarukyan highlights the impact of his social media presence by referencing a post he made on April 1st, announcing a fight against Ilia Topuria. This post garnered over 1 million likes, demonstrating that fans are eager to see this matchup. He argues that this level of engagement proves the fight's marketability and suggests that UFC should consider it. He also mentions that creating content doesn't mean he trains less; rather, it's a way to build hype and show his confidence, while still dedicating himself to training.
Impact: High. This emphasizes the critical role of social media in modern fighter promotion, showing how personal branding and fan engagement can influence matchmaking and create demand for specific fights.
In the source video, this keypoint occurs from 01:07:40 to 01:09:00.
Sources in support: Arman Tsarukyan (UFC Fighter)

