The UFC's control has killed the sponsorship market that once supported fighters and fostered a vibrant subculture. Reinstating personal sponsorships would provide crucial income and allow fighters to build brands independently, revitalizing grassroots growth.
Impact: High. This critique points to a systemic issue within the UFC's business model, suggesting a missed opportunity for fighter empowerment and sport expansion.
In the source video, this keypoint occurs from 02:24:08 to 02:27:10.
Sources in support: Joe Rogan (Host)

