The focus in modern sports, particularly college basketball, has shifted from the 'spirit' and fan engagement to securing streaming rights and TV deals. Washington laments that networks and organizations no longer prioritize ticket sales or in-person attendance, as long as the games are broadcast and generate revenue. This commercial focus mirrors boxing's move to late-night, pay-per-view events, which alienates younger audiences and diminishes the sport's accessibility and cultural impact.
Impact: High. This shift signifies a move away from grassroots connection and fan experience towards a purely transactional media model, potentially alienating core audiences.
In the source video, this keypoint occurs from 01:14:07 to 01:16:00.
Sources in support: Kelvin Washington (Co-host)

