How to dress better for the planet – and your budget
<p>Buying vintage and bespoke is great, but when you do need to buy off the rack, start with a few UK brands making sustainable and affordable garments</p><p>Last year, in the interest of sustainable fashion, I <a href="https://www.theguardian.com/fashion/2024/jan/09/could-you-commit-to-buying-just-five-new-items-of-clothing-in-a-year">joined a pledge only to buy five new pieces of clothing</a>. Despite thinking of myself as someone who doesn’t really shop, I found the restriction a real chore. Unless you’re buying vintage or spending a fortune, the dilemma of how to engage in the fun and newness of fashion without contributing to its environmental footprint is, it turns out, nearly universal: data in a new report reveals 74% of people want to dress more sustainably but most don’t know how to go about it.</p><p>The report – released by multi-brand retailer Zalando – found that 39% of consumers find sustainable garments too expensive and 27% say they are hard to identify. It’s little wonder sustainable fashion remains plagued by vague claims, convoluted supply chains and a call-out culture that’s left brands reluctant to promote initiatives to customers on the lookout for greenwashing.</p> <a href="https://www.theguardian.com/fashion/2025/jun/26/fashion-statement-dress-more-sustainably">Continue reading...</a>