I Made Mascots For Stores That Don't Have One
Meat Boy/Meatball: IKEA's Spherical Ambition
For IKEA, Sam creates 'Meat Boy' or 'Meatball,' a mascot based on the iconic Swedish meatball. The design incorporates IKEA's blue and yellow colors with a brown, spherical body, aiming for a unique and memorable character. The creator hopes this mascot will be well-received and potentially adopted by IKEA, despite initial concerns about its resemblance to poop.
Bestie's Grand Entrance: The Best Buy Mascot
Sam introduces 'Bestie,' a mascot designed to embody the Best Buy price tag logo. The costume is described as animated and loud, with a big mouth and prominent teeth, intended to be inviting and identifiable. Despite some initial discomfort and limited mobility for the wearer, the mascot is deemed a success in capturing the brand's essence. The creator then takes Bestie to a Best Buy store, aiming to interact with customers by offering them $20 gift cards to 'achieve their best buy.' This promotional activity generates positive reactions, with customers happily accepting the money and engaging with the mascot. The creator also hides a $20 bill in the parking lot as a further promotional stunt, reinforcing the brand's association with deals and customer satisfaction. The overall experience suggests that creative, customer-focused promotions can be effective in driving engagement and positive brand perception.
